OUR STORY

  • Todd Berardi, Founder

  • Dan Craytor, Director of Sales

  • Harvesting organic coffee beans

  • The 2016 Team Summit in Big Sky

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Todd Berardi launched Hiball Energy in 2005 by selling it out of the back of his car in San Francisco. He asked a graphic designer friend, Alyssa Warnock, to design the logo and packaging, and the rest is history, as they later married and have twins, Gunnar and Kaia. By chance, Todd met Dan Craytor at a Teton Gravity Research movie premiere in San Francisco in 2005, and soon after he became the Director of Sales and has been crushing ever since. They are a small team of very passionate people who eat, sleep and drink Hiball.

The concept was to provide a naturally healthy, premium, clean energy drink without sacrificing taste. Hiball is the pioneer of energy drinks for the health conscious consumer. After 3 packaging changes over the last 8 years, a full upgrade to organic / fair trade ingredients, and a few recent product line extensions, Hiball Energy is also the fastest growing natural / organic energy drink brand in the U.S. according to SPINS®.

Hiball Energy products contain a proprietary organic energy blend of guarana, ginseng and caffeine in addition to Vitamin B3, B5, B6, B12.

 

OUR MISSION

From day one, our mission has been to create the healthiest energy drinks; free of synthetic, artificial ingredients, sweeteners or colors. We incorporate efficacious organic and fair trade ingredients whenever possible. This is better for the farmers who cultivate them, more sustainable for the planet, and healthier for our customers. Our tagline says it all: It’s All Good. It's how we conduct our business; from our packaging and ingredients, to our relationships with our suppliers, customers, non-profits and athletes we support.

 

 

HIBALL SPARKLING ENERGY WATERS

 

 

Are the only energy drinks in the world that do not have sugar or sweeteners of any kind. They are naturally ZERO calorie. Perfect for any hydration occasion giving you the energy you need without any artificial sweeteners or calories.

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HIBALL ORGANIC ENERGY DRINKS

 

 

Are perfect for consumers looking for a little more flavor and sweetness. We added a touch of organic fair trade cane sugar and 5% organic juice to our original sparkling energy water. The result is a super tasty organic energy drink that has far less sugar and calories than the leading mainstream brands. They are the healthiest energy drink on the market next to our Sparkling Energy Waters.

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HIBALL COLD BREW COFFEES

 

 

Are perfect for the energy lift you need any time of day. They are made with 100% arabica organic fair trade beans, cold brewed with a touch of organic fair trade cane sugar and milk. They have a rich, creamy and bold taste and are low in acidity and high in antioxidants.

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HIBALL HIGH PROTEIN ENERGY DRINKS

 

 

Made with RBST free, grass fed Milk Protein Concentrate and Sodium Caseinate. They are perfect as a meal replacement or to provide fuel and energy to get you through an active day or workout. Developed for professional athletes, weekend warriors or people who have the work hard, play hard mentality, they offer a substantial amount of protein (20g) in one great tasting 11oz serving. We included just enough Hiball organic caffeine (100mg) to keep you moving up or down the mountain, around the gym or from meeting to meeting.

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ALTA PALLA SPARKLING JUICES

Meet your new go-to: Introducing Alta Palla. From the makers of Hiball Energy, Alta Palla (Italian for "high ball") is a line of refreshing, organic and fair trade certified sparkling juice beverages. We craved something simply delicious that was organic and fair trade and couldn't find it anywhere. So we decided to make it ourselves. Bonus; our kids can drink them AND they are great as mixers for adults. Delizioso!

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Hiball Energy proudly supports its retailers, like mission minded companies, charitable events, non-profit organizations such as the Whole Planet Foundation, super human athletes (a.k.a. Hiballers) and the protection of our planet.

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