• Todd Berardi, Founder

  • Dan Craytor, VP of Business Development

  • Harvesting organic coffee beans


Todd Berardi launched Hiball Energy in 2005 by selling it out of the back of his car in San Francisco. He asked a graphic designer friend, Alyssa Warnock, to design the logo and packaging, and the rest is history, as they later married and have twins, Gunnar and Kaia. By chance, Todd met Dan Craytor at a Teton Gravity Research movie premiere in San Francisco in 2005, and soon after he became the Vice President of Business Development and has been crushing ever since. They are a small team of very passionate people who eat, sleep and drink Hiball.

The concept was to provide a naturally healthy, premium, clean energy drink without sacrificing taste. Hiball is the pioneer of energy drinks for the health conscious consumer. After 3 packaging changes over the last 8 years, a full upgrade to organic / fair trade ingredients, and a few recent product line extensions, Hiball Energy is also the fastest growing natural / organic energy drink brand in the U.S. according to SPINS®.

Hiball Energy products contain a proprietary organic energy blend of guarana, ginseng and caffeine in addition to Vitamin B3, B5, B6, B12.



From day one, our mission has been to create the healthiest energy drinks; free of synthetic, artificial ingredients, sweeteners or colors. We incorporate efficacious organic and fair trade ingredients whenever possible. This is better for the farmers who cultivate them, more sustainable for the planet, and healthier for our customers. Our tagline says it all: It’s All Good. It's how we conduct our business; from our packaging and ingredients, to our relationships with our suppliers, customers, non-profits and athletes we support.

Hiball Good Energy

  Hiball Good Energy


Hiball Energy is a Supplier Alliance partner with Whole Planet Foundation. We proudly support our retailers, like mission minded companies, charitable events, non-profit organizations, super human athletes (a.k.a. Hiballers), and the protection of our planet through organic and fair trade practices.


See Our Commitment in Action

Mission Possible: Guatemala
Part 2: The Phoenix Project

Hiball Guatemala #2

Mission Possible: Guatemala
Part 1: Whole Planet Foundation

Hiball Guatemala #1

Hiball Energy:
Showing Transparency in India


Mission Possible:


Mission Possible: What it means to be Fair Trade Certified


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